அரசாங்க உதவிகள் அனைத்தும் கிராமபுர மக்களுக்கு
மட்டும் அதிகம் தேவை படுவதால் அவர்கள் தேர்தலில் முனைப்புடன்
வாக்களிகிறார்கள்......நேற்று நீயா நானாவில் நடந்த விவாதம்.. ஆனால் ஒரு
மார்க்கெட்டிங் eye கொண்டு பார்த்தால் ஒரு
theory எனக்கு தென்படுகிறது.. Abraham Maslow சொன்ன Hierarchy of Needs..
படிக்கட்டில் இல் நகர்ததிலிருக்கும் மக்களின் தேவைகளும் கிராமபுர மக்களின்
தேவைகளும் வேறு படுகின்றன.....இப்போது அரசியல் கட்சிகள் target
மார்க்கெட்டிங் மூலம் இவர்களை segment செய்து cost benefit analysis, cost
per vote calculate செய்து பார்த்தால் கிராமபுர மக்களின் vote சீப் அண்ட்
பெஸ்ட் option ஆக தெரிகிறது......இதுதான் disproportionate
வாக்குப்பதிவிற்கு காரணம் என கருதுகிறேன்...:)
E-vocalisation of a demented Mind
Electronic filing of my thoughts to share the nuances of my experiences and encounters with the real world.
Monday, April 21, 2014
Election 2014
உதய சூரியன், முரசு, தாமரை, இரட்டை இலை, பம்பரம், துடைப்பபம்..... தலை எழுத்தை மாற்ற இந்த சின்னங்களில் எதை தட்டுவது....... கொள்கை கோட்பாடு என்று கட்சிகளுக்கு உள்ள core ideologies ஏதும் இல்லாமல்...இப்போது கலைஞர், அம்மா, captain , மோடீ...என தனி நபர் political branding மூலம் தேர்தல் களம் ஒரு விளம்பர கலவரமாய் காட்சி அளிக்கிறது......
Corporate companies வெளியூடும் Annual Report போல ..IPL Fanatsy league il player score points போன்றுஆட்சி செய்யும் கட்சிக்கும் ஆண்டு முடித்த கட்சிக்கும் election commission ஒரு rating points வெளியுட வேண்டும்..அப்போது தான் தெளிவாக வாக்காளிக்க முடியும் ....David miller மீதும் dhoni மீதும் எனக்கு இருக்கும் நம்பிக்கை இந்த தேர்தல் வேட்பாளர்கள் மீது வைக்க முடியவில்லை...
Corporate companies வெளியூடும் Annual Report போல ..IPL Fanatsy league il player score points போன்றுஆட்சி செய்யும் கட்சிக்கும் ஆண்டு முடித்த கட்சிக்கும் election commission ஒரு rating points வெளியுட வேண்டும்..அப்போது தான் தெளிவாக வாக்காளிக்க முடியும் ....David miller மீதும் dhoni மீதும் எனக்கு இருக்கும் நம்பிக்கை இந்த தேர்தல் வேட்பாளர்கள் மீது வைக்க முடியவில்லை...
Thenal Raman--Movie review..:)
சிரிக்க மட்டுமல்லாமல் சிந்திக்கவும் வைக்கும் தெநாலி ராமன்..
....வியர்வை கூட என்ன வென்று அறியாத மன்னனை நாட்டு மக்களின் துயரத்தை
அவர்கள் மூலமாகவே மன்னனுக்கு பாடம் கர்ப்பிக்கிறான் தெநாலி ராமன்....அந்நிய
முதலீடு முதல் குப்பைத்தொட்டி ஊழல் வரை...
அம்மா bottle முதல் ஸ்பெக்ட்ரம் scam வரை நடப்பு அரசியலை நகைச்சுவையுடன் புகுத்தி திரைப்படத்தை தயாரித்து உள்ளனர்..கட்டாயம் பார்க்க வேண்டிய படம்...
கிருஷ்ணகுமார் நல்லு
அம்மா bottle முதல் ஸ்பெக்ட்ரம் scam வரை நடப்பு அரசியலை நகைச்சுவையுடன் புகுத்தி திரைப்படத்தை தயாரித்து உள்ளனர்..கட்டாயம் பார்க்க வேண்டிய படம்...
கிருஷ்ணகுமார் நல்லு
Wednesday, November 28, 2012
Ssssssshhhh...Silence as mode of communication
Communication
is a means whereby exchange of thoughts takes place between minds. Words,
signals, etc are processed by the co-ordinate efforts of brain and finally
results in thought reception.
Communication
can be classified as verbal or Non verbal communication. During primitive ages
i.e. during early stages of evolution of human race when words weren’t invented
men communicated through non verbal communication like raising voices,
modulating their tones or sending visual cues etc albeit central idea being
thought exchange must happen between minds.
How
about silence as means of communication. Silence –no words, no cues, only
emotional reasoning happens between minds. Silence can convey a lot than words.
When words could not convince one’s heart, mind tends to switch to a different
mode to communicate. Silence is the only peculiar object of human emotion to
transfer thoughts without need for cues, words, sounds etc.
Silence
can communicate either positive or negative thoughts. In a business environment
when silence communication happens between two close and frinedly colleagues a
lot can be conveyed between minds. But when remaining silent before a superior
during crisis times may be perceived as irresponsible attitude as employee is
acting in contradiction to business needs failing to communicate what
essentially the firm demands..
Knowing
when to be silent and when not be is a skill that has to be learnt while using
silence as a means of communication.
A smile
in silence is a positive affirmation. A frowning face during a silence clearly
indicates lack of acceptance and clear state of mind’s dejection.
When
hearts lie close especially in case of loved one’s or (happy couple) silence is
worth a million words.
But in
a business environment where different minds from different background
converges with a aim to create surplus for the organization silence is usually
less desired as hearts are far separate and no one can really perceive who
others are except those colleagues who had long term understanding and those
close colleagues could easily reason out his pals mind what he is really up to.
For a
loving mother if her child remains silent than she will perceive her child is
in trouble.
A tiger
hiding inside a bush remaining pin drop silent can be perceived as its ambush
to catch its prey.
For a
husband a long silence from his wife can be interpreted as wife’s dislike to
arrival of her mother in law.
A
student remaining silent during viva voce can be interpreted as his failure to
grasp the subject matter.
Our
Prime Minister remaining silent during times of critical remarks from
opposition can be interpreted as test to his seasoned mind with his years of
association in Indian Politics and acting as a matured politician.
Tiredness
can result in silence. Loss of interest can be expressed in silence. Likes can
be expressed in silence. Dislikes can be expressed in silence.
Conclusion: I would like to conclude the chapter on
silence with a concept on financial accounting Substance over form. Substance over form is an accounting
principle used "to ensure that financial statements give a complete,
relevant and accurate picture of transactions and events. In simple words
substance is what on the inside and material what is on the outside. Silence is
what expressed on the outside and emotion the substance inside. While using
silence as a communication the form-silence and substance –emotion should act
with same wavelength so as to achieve the best of communication.
Wednesday, August 22, 2012
STAFFING-HEART OF ANY ORGANIZATION
STAFFING-HEART OF ANY ORGANIZATION
|
STAFFING IS A PROCESS OF
MULTI-VARIOUS ACTIVITIES CONSEQUENT TO WHICH IT OCCUPIES A CENTRAL POSITION
AMONG VARIOUS FUNCTIONS OF MANAGEMENT:
Staffing as a Skeleton: Like
skeleton system of any homo sapiens which cages our heart Human relations are
the lifeline of any organization since they form the major chunk of decision
making process deciding the success or failure of Organization.
Staffing as Blood circulation: For
humans blood flow circulation is essential to keep the various organs alive and
intact with body , staffing which does the process of filling and keeping
filled the various organizational structure is essential in keeping the
organisation alive and intact with Business needs.
For Human Resource Managers the Job
of selecting and positioning the right people at right place is similar to that
Heart pumping the nutrient rich blood and enriching various organs during times
of cell formation and cell division; i.e the daughter cells formed during cell
division are enriched with nutrients absorbed from blood.
Like Blood which supplies nutrients
to various body parts and playing important role in mitosis and meiosis
"Staffing" as a separate function puts emphasis on Human element viz-a-viz
personnel selection, Appraisal, Management, and empowers Human element with
requisite talent to achieve the objectives of organization.
Like Sino-Atrial Node: or the pace
maker of the heart which triggers the heart function by supplying electricity to
the heart ; Well trained managers derived out of staffing function create an
environment in which people create an environment in which people accomplish
objectives of Enterprise as teams and personal goals are accomplished as
individuals : Well trained managers are pace makers of any organization.
Like Arteries: which carry pure
blood to the various body parts of the body Well Trained Managers identifies
successful individuals and bestow them with rewards and incentives and
influences morale and motivation of individual positively thereby increasing
the productivity of the individual.
Like Adrenaline: Which forces blood
to effected body parts at the time of “ Flight, Freight and Flight” and gives
adequate blood supply when needed , staffing ensures the various roles and
human requirement in an organization is adequately buffered and plan for
contingency measures at times of expansion planning for optimal requirement of
Human resource.
Active working of Heart aides in
pumping blood actively to various organs, similarly active role of staffing function
mobilizes Human Resource Capital throughout the organization through strategic
actions.
With ample citations listed above one cannot
undermine the role of Human Resource staff in an Organisation as they form the
central function performing multi various activities and will always be the
soul of organization driving forward.
Tuesday, August 14, 2012
Product Research-Marketing Ice Breaker for Naive Minds
Our Product Research Video on Marico-Parachute Brand
Team: Krishnakuamar,Bama Ramanan, Akilanadeswari
Many thanks to MANJULA Madam for bestowing this wonderful Ice breaker Marketing Assignment.
A sincere to thanks to
LOT OF PEOPLE
Monday, August 13, 2012
Six Hats Review
Homo sapiens are
considered to be one of the blessed and unique multi cellular organisms in
earth since we humans have innate and highly evolved trait of power to think.
But most of the time
while working as a team a lot of conflict arises in decision making process to
arrive at a at decision since thought process are not quite similar for any two
individuals or a group of individuals.
Ed ward de bono stated
that the emotions, the information, the logic, the hope and creativity suppresses our thinking process and we
squander too much of time in mixed emotion of thoughts and finally we end up in
a messy outcome.
So in order to streamline our thinking process Edward de
bono suggested “six thinking hats” each hat defines certain type of thinking
and wearing each of these hats under various stages results in parallel
thinking and as a team we become much more productive.
Six hats consists of
which White hat which calls for facts, information; Red hats which takes into
account of feelings and emotions; Black hat signifies caution and critical thinking;
Yellow hat thinking insists on optimism and positive outcomes; Green hat focusing
on creativity and innovation and finally the Blue Hat which ensures all the six
thinking hats are observed and followed in the THINKING process.
The color of each hats
itself has their own implied meaning ie, Red color symbolizes fury and
emotions, White color a neutral color, being objective, Black color symbolizes negative
and bad so as to identify negative aspects, and Green color symbolizes fresh green
vegetables symbolizing creativity and new ideas, Yellow is auspicious and
brings out optimism, and blue color representing blue sky which shows favor
upon all other hats symbolizing organized thought process.
The advantages of these
six hats are eradication of ego, streamlining our attention, thinking with
established rules thereby every individuals thinking is accounted and improves productivity
in decision making.
Thursday, August 2, 2012
A GIRL; A PEBBLE ; A SHOE:
A GIRL; A PEBBLE ; A SHOE:
Sona could not sleep that night
remembering the pebble that often comes every night in her dream at a lightning
speed towards her eyes with an urge to smash her head into pieces which made
her to woke up in the middle of every night but later realizing the that pebble
was a virtual dream yet it pained her body as if she escaped from great danger
in reality. But she firmly believed that stone would bring enormous power and
wealth to her irrespective of its gigantic density. Sona after completing her under
graduation course at the Cambridge fell in love with a guy named Raju. Sona
married raju at London and her soul often dreamed of wearing Raju’s shoes ever
since she met him. Raju was kind to her but sona restricted herself from
wearing Raju’s Shoes as she felt she would be committing a great disrespect to
her husband and often refrained from wearing his shoes. Still the pebble came
in her dreams at a lightning speed virtually painful yet she felt it as a sign
of Good fortune.
Years passed
, Raju’s passed away and one fine morning sona sat behind her husband shoes
feeling all the love she had for him. She felt its time at least once she
should wear Raju’s shoes so as to attenuate the absence of Raju in her life as
his shoes are the only thing which she felt her husband still lives with her.
As she stepped inside Raju’s shoes a sudden blast of thunder and light sparked
her home the pebble came at a lightening speed towards her and this time sona
fainted on the floor unconscious her foot encapsulated by her husband’s shoes.
Scene:2….2012 A.D
India
returned the Congress-led-UPA to a near majority in the 2009 general elections
with Manmohan Singh as the Prime Minister. Sonia Gandhi leader of the UPA was
at her home lying in her bed. A pebble came at a lightening speed in her dream
which made her woke up realizing the phone ring was ringing for a longtime.
She picked up the call listened for a minute replied “am
happy Manmohan ji”.. this victory was the one which I had always dreamed
of…..she looked below her feet
encapsulated by Rajiv Gandhi’s shoes…that moment she felt the fortune had
finally arrived.
Sunday, March 20, 2011
Hamam and Curtailment of Candy passions
Noaaaaaaaa…………..wwwwwwwwwaaaaaaaaaaaaaa…….uuuuuuuuuuuu….i screamed at my father for forcing me to carry out routine bodily ablutions with the monotonous, boring, tasteless, minty less, a soap which lives like a tortoise doesn’t disintegrate quickly unlike other soaps with a comparatively large life cycle ……I recoiled my emotions ; curtailed my candy passions unable to defend the facts its herbal, recommended by doctors, allergic resistant blablahh burying my fantasies couldn’t withstand irrefutable logics of my father…
During my college times I felt it’s high time to un earth my buried fantasies….My Lascivious impulses with different candy bars exploded and started stacking my cupboards with all lingering colors...Transparent brown….Butter scotch…milky white….Pink..Rosy red….
Each day went with a different color……Bathing at its best….Soul rejoiced each with day humming Bum-Bum-bole
One fine morning as I was dusting my bed…My nostrils sensed some deep rooted flavor being unearthed….. Beneath my bed I found a old wrapper of Hamam….
an old fragrance and yet its scent is good enough to decipher and acted like a ATM pin number and unlocked some very old fixed deposit account that my mind-bank opened long back….
As these senses got paired I started dwelling about memories of my past….The word “Trust” flashed into my mind……Years of usage of this soap has built itself a castle of trust inherently which came into lime light after series of experimentation with candy bars…..The truth is that the short lived colorful candy passions could not by pass but rather disappeared itself into a stream of thin year in its turbulent effort to by-pass inherent Hamam effects…….
Hamam dominated and still dominating millions of homes with a simple catch phrase…”Trust”… that truly ignited and built a long lasting trust in Millions of Homes a fact which continues to live irrefutable
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