Introduction:
Man is always interested in communicating his own ideas, findings, facts and discoveries whatever occurring in his day to day life with his fellowmen near or far away. Before the invention of languages he communicated through his non verbal technique of communication. He took advantage of expressing ideas, emotions through his face which is a unique sense of human beings and exchange of information took place through this method. When he invented verbal communication (languages) he was more comfortable in sharing ideas due to the clarity and speed which he found has an effective advantage in languages. His urge to share the information was very high to such an extent that he used his intelligence to even train the pigeons and succeeded in exchanging the news gathered by him with people in distant locations in ancient days. He didn’t stop his experimental research until he finds a tool that would provide him, the fast and accurate means to communicate with people all over the world and what has been developed at last is the invention of media which comprises of radio, television, newspapers, now the latest technologies like internet etc.
Invention of mass media has helped humans to solve problems that they faced while communicating with people around different parts of the world. Now we will discuss about how far these inventions has done its job effectively in satisfying the human needs.
Role of media:
Mass medias played an important role in the world to such an extent they even changed the political boundaries of the world. The importance of mass media was understood during crisis situations like war between two countries. Destruction was initiated because of furious communication between countries and peace was propagated through peaceful communication at the end of war between countries. Spread of religion can attributed to mass media. Religious men used mass media communication as an effective tool to propagate and promote good deeds of their religion to other people. Governance was made easier through Medias which helped the government to let their people know about plans and proposals initiated by the government for the welfare of its people. People could visualize their own civilization and cultures of what their ancestors had practiced in their past through medias. Weather reports able to forecast the climate change which helped the people to make cope up with the nature accordingly in advance with ease. Medias helped in changing the life of people of the world throughout irrespective of their caste, creed, color, sex, religion.
The powerful face of the media:
The power of medias doesn’t have any units to measure in influencing the life of people. It’s infinite. Let us take a small example. A person who had only a mild preference to vote for a particular party during elections develop a tendency to support that party whole heartedly due to the last minute campaign carried out by these medias work out on those voters and change their mind who hereditarily support for one political party. Medias play the role of watch dog for the system of governance whether the elected representatives are upto the expectations of people or not. . Media plays a crucial role in forming the government as well in dissolving the government Today’s media had does the role of not only being a mere information provider to the people but gives the in depth analysis of the news gathered so as to make the people effectively understand what is behind the news an what is making the news. Although politicians may use the favorable media for making their own news the contrary unfavorable media will act in such a way to bring out the negative aspects of those politicians. The service offered by the Medias may be contrasting and contradicting, but this makes the people to realize what’s behind the news and what’s making the news. Reasoning by differentiating.
Although in some of the countries where medias have been suppressed/ under the control of government a word of mouth does the function of medias in making the news. Word of mouth is also a form of media which shares the information to some wider extent in a locality without any cost.
Role of internet as a mass media in our society:
Internet helps in sharing the latest technologies and does more than the function of universities. Students could able to access the lectures offered by the foreign faculties with ease. Internet imparts effective learning to the student community. They bind the students of different parts of the world as one single global student community. Much of the universities in
Adverse effects of media and its control:
Though medias does important work of communication between various people and updates them with day to day happenings of the world a control or check must to be on put how far the news delivered by them are perceived by the people. There are evidences where war took place due to the misinterpretation of communication between two countries.
1.Broke of communal riots and flames have been kindled among people when they watch their own men had been ill treated in some other parts of nation spreads eventually to other parts after witnessing through the mass medias. Medias must work out on that in particular where communal feelings are not stimulated among our citizens.
2. Commercial advertisements displayed through mass medias have to be put a check for cheap works like nudity, pornography that may adulterate young minds.
3. Another role of media in capturing the political news. Parliamentary proceedings has been portrayed only as a hall of mess and any useful discussions had been discarded or given only a little importance with a view that the former would be more appealing and people would show interest in that sort of news.
4. Any sort of programs, films where woman has been portrayed in an undisciplined manner should not be encouraged by the media.
5. Medias must work hard to bring out the truth behind the every news. They should follow the neutral policy in their deliverance of news that to the people. They should stand independent like our Indian judiciary system irrespective of whichever political comes into power.
Conclusion:
When we talk about the role of media in our society one should bear in mind that media and society are interdependent. Media is an invention for the people, by the people and of the people. How society behaves forms the back bone of the medias and what medias portray has been conveyed to the society. If this system of exchange of information took place in a moderate manner in such a way that which issue has to be given the foremost importance and which really renders some sort of usefulness to the society must alone be conveyed to the society by the medias. Any sort of malfunction in this system of exchange will lead to disastrous events which is undesirable. So to conclude, well being of citizen lies in the proper functioning of mass medias in our society and media persons must accept those responsibilities whole heartedly for proper working of our nation .